Mark Bacon

Bearing Advisory was founded by a senior engineering and incentives advisor with deep experience across commercial real estate, multifamily housing, and energy-focused capital projects.

He has worked with:

• Commercial and multifamily owners

• Developers and sponsors

• CPA firms and tax advisors

• Institutional and private investors

His work has focused on federal energy incentives, building performance strategy, and incentive positioning; particularly where projects are complex, timelines are tight, and assumptions matter.

Professional Background

Before launching Bearing Advisory, the founder led and scaled a national energy incentives practice within a large advisory platform, building a multidisciplinary team of engineers, analysts, and project managers across the U.S. and internationally.

That experience provided first-hand insight into both:

• What works well at scale

• Where incentive programs are often misunderstood, oversold, or misapplied

Bearing Advisory was created to deliver the best part of that experience; senior judgment, technical depth, and practical guidance, without the volume pressure or conflicts that often accompany large platforms.

Credentials & Perspective

• Licensed Professional Engineer (PE)

• Extensive experience with federal energy and sustainability incentives

• Deep familiarity with commercial building systems and retrofit strategies

• Regular collaborator with CPA, legal, and finance teams

The firm does not prepare tax returns or provide legal advice. Instead, it supports defensible decision-making by ensuring technical conclusions align with tax positions and financial reality.